Sustainable design principles in app development

GDS Graduate Mirta's Greenprint aims to reduce her app's digital carbon footprint by implementing sustainable design practices, especially in its illustrations, graphic design, and UI/UX design.

Big Idea

How can Tracco lead in a carbon-conscious market?

Tracco is an app designed to reduce transportation carbon emissions, but it currently has a high digital carbon footprint. GDS Graduate Mirta K.'s Greenprint aims to reduce the app's digital carbon footprint by implementing sustainable design practices, especially in its illustrations, graphic design, and UI/UX design. It starts with educating and training the designers and developers on green design fundamentals - tools, frameworks and technical aspects - that will then be expanded across the wider organization.

By taking this initiative, Tracco not only contributes to protecting the environment but also enhances the app's brand image to attract environmentally-conscious users.

Success Metrics

- Completion of benchmark analysis and collaboration plan
- Development and implementation of sustainable design guidelines and practices, establishment of metrics
- A/B testing results, analysis of carbon footprint and further optimization of design elements